JIHAE — 지혜

Jihae is my Korean middle name, and it means wisdom. My obsession with clothes started early from relentlessly begging my mom to buy me a treasure chest filled with princess costumes, refusing to take off my loud, clanky plastic heels around the house, DIY-ing t-shirts, etc. What I loved was never just the clothes themselves, but what they said and how they made me feel. This brand is the culmination of that. I made it for the woman who knows herself and the complexity of who she is. I truly hope every piece I create makes you feel exactly that.

Every garment is handcrafted in Los Angeles and made in small runs using 100% silk and other natural fibers with the help of local patternmakers and sewers who specialize in this fabric. Every piece is made with the utmost care and love to make you feel like your most confident self.